Effie Awards 2024 și-a anunțat câștigătorii. 57 de premii (inclusiv Grand Effie) au fost decernate la Gala Effie 2024

Effie Awards 2024 anunță caștigătorii! 57 de premii (inclusiv Grand Effie) au fost decernate la Gala Effie 2024

Campania “Wrong Labelling” a câștigat Grand Effie, proiect semnat de Aqua Carpatica Flavours și Cohn & Jansen Creative Network. Client: Valvis Holding.

14 agenții au fost premiate la a 21-a ediție Effie Awards Romania 2024. În total, 1 Grand Effie, 10 Gold Effie, 20 Silver Effie, și 26 Bronze Effie au fost aplaudate la Gală. Grand Effie a fost acordat campaniei “Wrong Labelling" de Aqua Carpatica Flavours, semnată de Cohn & Jansen Creative Network pentru Valvis Holding.

Agențiile caștigătoare anul acesta sunt: Cheil Centrade, Cohn & Jansen Creative Network, , DDB Romania, GRF+, Jam Session Agency, Leo Burnett Romania, McCann Bucharest, Propaganda, Publicis Romania, Saatchi & Saatchi & The Geeks, Tribal Worldwide, VML, V8 and Zenith Romania.

Top 3 agenții, cu cel mai mare scor in competiție, sunt Cohn & Jansen Creative Network, urmată de Jam Session Agency și Publicis Romania.

Top 3 clients sunt ING Bank, Valvis Holding and P&G.

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Top 3 branduri sunt ING Bank pe locul întâi, urmat de Aqua Carpatica Flavours și OLX.

În baza clasamentului Effie Romania, calculat conform International Effie Index, Clientul Anului este ING Bank, Brand-ul Anului este ING Bank și Agenția Anului este Cohn & Jansen Creative Network.

Gala Effie 2024 a avut loc la The Tent/Clubul Diplomatic si a fost găzduită de Cosmin Seleși.

Comitetul de organizare Effie Awards 2024 a fost compus din: Carmen Miruță – Cheil Centrade, Cătălin Albu – Publicis Romania, Diana Crâșmariu – Cohn&Jansen Creative Network, Elia Cazan – P&G South East Europe, Gabriela Luca – Carrefour Romania, Ioana Cadîr – Jam Session Agency, Laura Moisă - Blindspot, Laurențiu Semeniuc – Saatchi Creative Hub, Monica Dudău – Storia si OLX Imobiliare, Monica Eftimie – KFC, Pizza Hut, Taco Bell, Oana Năstase – Leo Burnett, Sergiu Mircea – Banca Transilvania și Ștefan Chirițescu – McCann Worldgroup Romania. Comitetul a fost condus de Răzvan Acsente – Chief Marketing Officer, Tazz.

Lista detaliată a câștigătorilor Effie Awards Romania 2024:

GRAND EFFIE

Campaign: Wrong Labelling

Brand: AQUA Carpatica Flavours

Client: Valvis Holding

Lead Agency: Cohn & Jansen Creative Network

Contributing Companies: Media Investment, Static VFX

BEVERAGES – NON -ALCOHOL

GOLD

Campaign: Wrong Labelling

Brand: AQUA Carpatica Flavours

Client: Valvis Holding

Lead Agency: Cohn & Jansen Creative Network

Contributing Companies: Media Investment, Static VFX

BRANDED CONTENT & ENTERTAINMENT

GOLD

Campaign: Unfollow Self:Hate

Brand: ING

Client: ING BANK N.V. AMSTERDAM, Sucursala Bucuresti

Lead Agency: Jam Session Agency

Contributing Companies: Dentsu Romania, Bread Content, McCann PR Romania

BRANDED UTILITY

SILVER

Campaign: STPH: Safe to Play Hub

Brand: Durex

Client: Reckitt Benckiser Romania

Lead Agency: VML Romania

Contributing Companies: Zenith Media

BUSINESS TO BUSINESS

SILVER

Campaign: The Right Employee at the Right Workplace

Brand: OLX

Client: OLX Romania

Lead Agency: Jam Session Agency

Contributing Companies: Starcom Romania, Lucas Art Film, Bad Habits

CORPORATE REPUTATION

SILVER

Campaign: Kaufland Dance Talk

Brand: Kaufland & ANSR (Romanian Deaf National Association)

Client: Kaufland Romania

Lead Agency: V8

Contributing Companies: McCann PR Romania, Universal McCann Romania, Linotip, Arsenic Production

Campaign: Looking for experiences, not experience

Brand: McDonald's

Client: McDonald's Romania

Lead Agency: DDB Romania

Contributing Companies: Tribal Worldwide Romania, OMD Romania

DATA-DRIVEN

SILVER

Campaign: Neighbors, Advices and Suggestions Department by T.R.A.I.

Brand: Storia.ro

Client: OLX Group Romania

Lead Agency: Publicis Romania

Lead Agency 2: Digitas Romania

Contributing Companies: MSL The Practice Romania, STARCOM

DIGITAL COMMERCE

BRONZE

Campaign: Tazz gets cravings

Brand: Tazz

Client: HCL Online Advertising

Lead Agency: Jam Session Agency

Contributing Companies: GRF+, STARCOM

DURABLES

BRONZE

Campaign: Join the Night Land

Brand: Samsung

Client: Samsung Romania

Lead Agency: Cheil Centrade

Contributing Companies: Les Ateliers Nomad, Evsky Drone Show, MSL The Practice

ENGAGED COMMUNITIES

GOLD

Campaign: Protect All Families

Brand: Accept

Client: Accept Romania

Lead Agency: Publicis Romania

Lead Agency 2: Digitas Romania

Contributing Companies: Zenith Media

SILVER

Campaign: BEAT THE SKUNK

Brand: Old Spice

Client: Procter & Gamble Romania

Lead Agency: Leo Burnett

Contributing Companies: Aggero, Essence Mediacom, NewView

BRONZE

Campaign: The chain of good

Brand: Carrefour

Client: Carrefour Romania

Lead Agency: Jam Session Agency

Contributing Companies: Havas Media Romania, Saga Film, Funnel Agency, UXProject

EXPERIENTIAL MARKETING

SILVER

Campaign: Crave Line

Brand: KFC

Client: KFC Romania

Lead Agency: McCann Bucharest

Lead Agency 2: MRM Romania

Contributing Companies: Golin Romania, Universal McCann Romania

BRONZE

Campaign: Regina Maria & Untold - First Emotional Aid Point

Brand: Regina Maria

Client: Reteaua de Sanatate Regina Maria

Lead Agency: Publicis Romania

Contributing Companies: Mccann Health Brain & Heart, Bad Habits, CAP

Campaign: Fainoșag Mindfulness App

Brand: Ardealul

Client: Orkla Foods

Lead Agency: McCann Bucharest

Lead Agency 2: MRM Romania

Contributing Companies: Tonic Advertising, Zenith Media, Front Line Marketing, Griffin Advertising

FINANCIAL SERVICES

GOLD

Campaign: FREE TO BE YOURSELF

Brand: BCR

Client: BCR

Lead Agency: Cohn & Jansen Creative Network

Contributing Companies: Wavemaker, GRF+

Campaign: ING – ING Young (On their own account)

Brand: ING Bank

Client: ING BANK N.V. AMSTERDAM, Sucursala Bucuresti

Lead Agency: Jam Session Agency

Contributing Companies: Dentsu Romania, Bread Content

BRONZE

Campaign: Save & Back-Up Your Home

Brand: OMNIASIG

Client: OMNIASIG Vienna Insurance Group

Lead Agency: Cohn & Jansen Creative Network

Contributing Companies: Wavemaker

GEN Z MARKETING

GOLD

Campaign: STPH: Safe to Play Hub

Brand: Durex

Client: Reckitt Benckiser Romania

Lead Agency: VML Romania

Contributing Companies: Zenith Media

SILVER

Campaign: BEAT THE SKUNK

Brand: Old Spice

Client: Procter & Gamble Romania

Lead Agency: Leo Burnett

Contributing Companies: Aggero, Essence Mediacom, NewView

Campaign: Unfollow Self:Hate

Brand: ING

Client: ING BANK N.V. AMSTERDAM, Sucursala Bucuresti

Lead Agency: Jam Session Agency

Contributing Companies: Dentsu Romania, Bread Content, McCann PR Romania

Campaign: Looking for experiences, not experience

Brand: McDonald's

Client: McDonald's

Lead Agency: DDB Romania

Contributing Companies: Tribal Worldwide Romania, OMD Romania

BRONZE

Campaign: Allout FactZ

Brand: Samsung

Client: Samsung Romania

Lead Agency: Leo Burnett

Contributing Companies: MSL The Practice, Starcom Romania

MARKETING DISRUPTORS

GOLD

Campaign:Wrong Labelling

Brand: AQUA Carpatica Flavours

Client: Valvis Holding

Lead Agency: Cohn & Jansen Creative Network

Contributing Companies: Media Investment, Static VFX

SILVER

Campaign: Crispy Shaorma

Brand: KFC

Client: KFC Romania

Lead Agency: McCann Romania

Lead Agency 2: MRM Romania

Contributing Companies: Golin, Universal McCann Romania

Campaign: Unfollow Self:Hate

Brand: ING

Client: ING BANK N.V. AMSTERDAM, Sucursala Bucuresti

Lead Agency: Jam Session Agency

Contributing Companies: Dentsu Romania, Bread Content, McCann PR Romania

BRONZE

Campaign: Fixodent Camp

Brand:Fixodent

Client: Procter&Gamble Marketing

Lead Agency: Leo Burnett

Contributing Companies: Essence Mediacom Romania, GRF+

MARKETING INNOVATION

BRONZE

Campaign: Crispy Shaorma

Brand: KFC

Client: KFC Romania

Lead Agency: McCann Romania

Lead Agency 2: MRM Romania

Contributing Companies: Golin, Universal McCann Romania

MEDIA & ENTERTAINMENT

SILVER

Campaign: Touristgo.ro

Brand: Electric Castle

Client: Electric Castle

Lead Agency: McCann Romania

Contributing Companies:

MEDIA INNOVATION

BRONZE

Campaign: Buy a Hospital

Brand: Dăruiește Viață NGO

Client: Dăruiește Viață NGO

Lead Agency: Saatchi & Saatchi + The Geeks

Contributing Companies: Tazz by eMAG

MEDICAL SERVICES & HEALTHCARE PRODUCTS

SILVER

Campaign: Fixodent Camp

Brand: Fixodent

Client: Procter&Gamble Marketing

Lead Agency: Leo Burnett

Contributing Companies: Essence Mediacom Romania, GRF+

BRONZE

Campaign: Regina Maria & Untold: First Emotional Aid Point

Brand: Regina Maria

Client: Reteaua de Sanatate Regina Maria

Lead Agency: Publicis Romania

Contributing Companies: Mccann Health Brain & Heart, Bad Habits, CAP

Campaign: STPH: Safe to Play Hub

Brand: Durex

Client: Reckitt Benckiser Romania

Lead Agency: VML Romania

Contributing Companies: Zenith Media

Campaign: Regina Maria "Superpowers"

Brand: Regina Maria

Client: Reteaua de Sanatate Regina Maria

Lead Agency: Publicis Romania

Contributing Companies: Mccann Health Brain & Heart, Mediatique, Bad Habits

OTHER PRODUCTS & SERVICES

SILVER

Campaign: Fly Away from Ambrosia

Brand: Vola

Client: VOLA.ro

Lead Agency: Saatchi & Saatchi + The Geeks

Contributing Companies:

BRONZE

Campaign: The Right Employee at the Right Workplace

Brand: OLX

Client: OLX Romania

Lead Agency: Jam Session Agency

Contributing Companies: Starcom Romania, Lucas Art Film, Bad Habits

PACKAGED FOOD

SILVER

Campaign: THE CHEESE PAIRS UP

Brand: Hochland

Client: Hochland

Lead Agency: Leo Burnett

Contributing Companies: Digital Star Marketing, Optimum Media Direction Plan & Buy

PERSONAL CARE PRODUCTS & SERVICES

BRONZE

Campaign: BEAT THE SKUNK

Brand: Old Spice

Client: Procter & Gamble Romania

Lead Agency: Leo Burnett

Contributing Companies: Aggero, Essence Mediacom, NewView

POSITIVE CHANGE SOCIAL GOOD – DIVERSITY, EQUITY & INCLUSION

BRONZE

Campaign: The DumpStore

Brand: Samusocial Romania NGO

Client: Samusocial Romania NGO

Lead Agency: Tribal Worldwide Romania

Contributing Companies: Porter Novelli Public Relations, OMD Romania

Campaign: Protect All Families

Brand: Accept

Client: Accept Romania

Lead Agency: Publicis Romania

Lead Agency 2: Digitas Romania

Contributing Companies: Zenith Media

POSITIVE CHANGE: SOCIAL GOOD – BRANDS

BRONZE

Campaign: Pampers Preemies - Thank you, doctors

Brand: Pampers

Client: P&G Romania

Lead Agency: GRF+

Contributing Companies: Essence Mediacom

POSITIVE CHANGE: SOCIAL GOOD - NON-PROFIT

GOLD

Campaign: Book Heroes vs. Functional Illiteracy

Brand: Teach for Romania

Client: Teach for Romania

Lead Agency: Cohn & Jansen Creative Network

Contributing Companies: Essence Mediacom Romania, Multi Media Est

SILVER

Campaign: #CaptiveRadio

Brand: ANAIS

Client: ANAIS Association

Lead Agency: Cheil Centrade

Contributing Companies: KISS FM, MAGIC FM, Httpool by Aleph, Chainsaw Europe Studio

RESTAURANTS

BRONZE

Campaign: Looking for experiences, not experience

Brand: McDonald's

Client: McDonald's Romania

Lead Agency: DDB Romania

Contributing Companies: Tribal Worldwide Romania, OMD Romania

Campaign: Crispy Shaorma

Brand: KFC

Client: KFC Romania

Lead Agency: McCann Romania

Lead Agency 2: MRM Romania

Contributing Companies: Golin, Universal McCann Romania

RETAIL

SILVER

Campaign: Kitchen Rebels

Brand: Carrefour

Client: Carrefour Romania

Lead Agency: Publicis Romania

Contributing Companies: Havas Media Romania, Saga Film, Funnel Agency, Cosmin Dragomir

BRONZE

Campaign: DEDEMAN SUPPORTS ROMANIA UNDER CONSTRUCTION

Brand: Dedeman

Client: Dedeman

Lead Agency: McCann Romania

Contributing Companies: Universal McCann Romania

SEASONAL MARKETING

BRONZE

Campaign: Cooking out of love takes time

Brand: Tazz

Client: HCL Online Advertising

Lead Agency: Jam Session Agency

SUSTAINED SUCCESS

SILVER

Campaign: Financial Intelligence

Brand: BCR

Client: BCR

Lead Agency: Cohn & Jansen Creative Network

Contributing Companies: Wavemaker, GRF+

BRONZE

Campaign: Leaping to the big leagues

Brand: iCredit

Client: iCredit

Lead Agency: Propaganda

Contributing Companies: Zenith Romania, Cyclops Films, Multi Media Est, Red Carpet Studio

Campaign: When cravings hit, Tazz delivers

Brand: Tazz

Client: HCL Online Advertising

Lead Agency: Jam Session Agency

Contributing Companies: GRF+, STARCOM

TELECOMMUNICATIONS

GOLD

Campaign: Share your Power

Brand: Samsung

Client: Samsung Romania

Lead Agency: Centrade | Cheil

Contributing Companies: Nexus Gaming, Almost Ready, MSL The Practice, STARCOM

TIMELY OPPORTUNITY

BRONZE

Campaign: Bubuiala! Festival at your home

Brand: TOMI

Client: Orkla Foods Romania

Lead Agency: Zenith Romania

Contributing Companies: Griffin Advertising

Campaign: Touristgo.ro

Brand: Electric Castle

Client: Electric Castle

Lead Agency: McCann Romania

Organizatorii le mulțumesc partenerilor:

Gold Partner: George. Primul banking inteligent.

Partners: Ploom, Kaufland, Coca-Cola, Mastercard, Salesforce, Amigo si Stella Artois.

Creative Partner: Leo Burnett

Technology partner: Ireal.ro

Strategic partners: NielsenIQ

Media Partners: PRO TV, IQads, Smark, Pagina de Media, The Institute, Euromedia.

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